The house Chanel is renowned for beautiful assemblies and scenarios when presenting their collections. Nevertheless, putting their eyes on a country's relegated in Latin America was a stellar movement for brand advertising, which will result in the economic policy area of the island of Cuba and the expansion of the brand in the Latino market.
Not for less, because Chanel is one of the most coveted brands in the capitalist world: It is synonymous with wealth, power and elegance. Contrasts sharply with the reality of the communist country that has suffered isolation and stagnation for more than 50 years and is opening to the world. Fashion, culture and creativity is one of the bridge to go running animosities coming back time.
The truth is that the love of Karl Lagerfeld for Latin rhythms. His expertise and dances like tango Cha Cha and his admiration for the Caribbean culture, They led him to launch the Cruise collection of Chanel "Coco Cuba" on Tuesday in the Paseo del Prado.
The catwalk, a wide pedestrian avenue with trees on each side and lions; part of the history of this nation were formerly guns to defend Cuba pirates, as it was the most important port of the Spanish colonies- and symbol of the house Chanel. Special guests around the pedestrian promenade and Latin music background. All a big party.
Garments a fusion between the Parisian style and a touch Caribbean: Ornaments and vertical tucks the guayabera jackets in various colors, brightly colored jackets and shirts loop-shirts with slogans. Dresses was a reference to skirts and carvings used in years 50 -the end of an era for Cuba- and the golden years 20 -when this country began to be the tourist destination par excellence. Footbridge across the famous Panama hats and berets were.